Twitch is a video gaming platform that offers an array of advertising options. Brands use the platform to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Some brands even sponsor events to build brand awareness and drive sales.
The company has made changes over the years to ensure that viewers aren’t overloaded with ads. Streamers can run four to five minutes of ads per broadcast. These are usually displayed near the beginning and end of the stream. These aren’t interruptive and are designed to keep viewers engaged with the content.
While most of the advertising on Twitch is in the form of pre-roll and mid-roll videos, there are other ad formats available. For example, overlay ads are a type of display advertisement that are visible over the video game. These are available for all types of content. They can be played for up to 60 seconds and are unskippable.
Streamers also can offer subscriptions to their viewers, which can give them access to ad-free streaming. This is a popular option for gamers, and it can be an effective way to reach an audience that is highly engaged in the platform.
One of the most popular ways for a brand to promote its products on Twitch is to partner with a streamer to create a branded stream. This can include product features, mentions of the brand, or a special giveaway. For example, Wendy’s used a streamer to promote its new men’s styling cream by partnering with a male-oriented gaming channel and running a series of Animal Crossing broadcasts following the adventures of a fictional town’s mascot. заказать рекламу твич канала